Case Steven Rogers Case Steven Rogers

Amanda and Kristen: Mented Cosmetics

 

The case highlights the two co-founders of a black-owned beauty startup and the unmet needs within the beauty industry, examining the entrepreneurial opportunities that come from identifying an under served market, specifically within the black community.

 
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Case Steven Rogers Case Steven Rogers

Earl Gordon - Eastern Circle

 

This case highlights an African-American entrepreneur through the process of sourcing a potential acquisition, valuing a company, and securing the funding to purchase the company, deciding if he should close the deal and which financing term sheet to accept.

 
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