Amanda and Kristen: Mented Cosmetics

The case highlights the two co-founders of a black-owned beauty startup and the unmet needs within the beauty industry, examining the entrepreneurial opportunities that come from identifying an under served market, specifically within the black community.

Carmichael Roberts: To Create a Private Equity Firm?

This case highlights how private equity investment works, the private equity spectrum, the history of venture capital, stages of venture capital funds, and their location.

Ebony Magazine

This case highlights a privately held magazine company and decisions on what to do with the company's publications and brands.

Edward Lewis: Essence Magazine

This case highlights Essence, the first magazine aimed at African-American women, which was sold to Time Warner, Inc, the largest magazine publisher in the world at that time, for the highest price ever paid for a single-title magazine company. However, there is still debate about whether the last remaining co-founder, Edward Lewis, jeopardized the iconic Black brand by selling it to a white-owned company.

Fairview Capital

This case highlights Fairview's strategic decisions that ultimately led to the growth and expansion of its investment portfolio to over $3 billion.